GAMU REGIONAL HOSPITAL
Located on the island of Gan in Laamu Atoll, Maldives, Gamu Regional Hospital is part of the chain of Atoll Hospitals which takes the authoritative role of the healthcare within Laamu Atoll.
Services Provided
— Brand Research
— Identity Design
— Brand Guidelines
— Graphic Design
— Custom Type
— Editorial Design
The Challenge
In a rapidly evolving healthcare landscape, medical professionals strive to provide not only high-quality treatment but also compassionate care. We were approached by the administration of the Gamu Regional Hospital to bring about the progressive vision of the newly formed board members to advance the hospital into a tertiary hospital within the next few years. The current brand system used by the hospital fell short in creating a clear and comprehensive image for GRH to stand out as a prominent body in the Laamu atoll region.
The Solution
Based on the hospital’s goal to expand and grow into a fully functioning tertiary hospital, our team came up with a design plan which held the concepts of care support and the irrevocable kindness with which medical professionals help their patients. We created a simple brand identity for a better experience to move Gamu Regional Hospital into a progressive health care authoritative system.
The Logo
The logo is inspired by the concept of care, support, and kindness shown by medical professionals towards their patients. We tried to make the logo as comprehensive and ideally relevant to the brand image as possible.
Just like every professional working at GRH curates a plan to medically aid a patient, our team at Encrea divulged into the problems of GRH’s current brand image, and customized feasible design solutions that could really work for the Hospital’s short- and long-term goals.
Custom Type: Markaz
In regard to the branding initiative for Gamu Regional Hospital, our esteemed in-house type foundry, Akuru Type, meticulously crafted a bespoke font known as Markaz, exclusively tailored to cater to the elegant representation of the Dhivehi script in the hospital's distinctive logo.
By leveraging our expertise in typography and deep understanding of the Dhivehi language, we carefully designed Markaz to exude a sense of professionalism, credibility, and cultural authenticity, harmoniously blending the unique elements of the script with the hospital's overall brand identity. This exceptional font creation by Akuru Type stands as a testament to our unwavering commitment to delivering exceptional typographic solutions that resonate with the target audience while upholding the highest standards of design excellence.
“Encrea's exceptional work in designing the logo of GRH surpassed our expectations. Their professionalism, creativity, and commitment made the entire process smooth and enjoyable. The logo beautifully represents the hospital's mission of care and compassion. We are grateful for their ability to understand our needs and deliver outstanding results.”
Hassan Shah
— Community Health Coordinator, Gamu Regional Hospital
