Table Tennis Association of Maldives is the host of South Asian Junior Cadet Table Tennis Championship for 2022, and had aimed to successfully execute a festive and well-organised event in the Maldives, under the leadership and guidance of Ministry of Youth.

The Challenge

The 7-nation championship was to be held in the Social Centre arena in the capital city, Male’. Considering the great responsibility of hosting a tournament of this magnitude, Table Tennis Association of Maldives aimed to make it as festive, colourful, and competitive as possible. However, the lack of infrastructure did play into creating more challenges to reach the brand goals set by TTA, and so our team collaborated with the staff of Ministry of Youth, and the honorable Minister himself, to set the stage for a vibrant and successful event. After a few scouting attempts, and discussions, we had reached a consensus to curate a design plan that could bring a better impact for the tournament.

The Solution

With our research and exploration into how to adapt a brand that brings vibrancy and vigour, our concepts for the arena were brought into the table, discussed and analyzed. It was well within our concept to include the brand’s graphic boards all around Social Center to ensure maximum visibility of the brand, from every angle when videoed or photographed. Most of the light-colored walls were also painted black following our recommendation, and this ensured the brand to have a dominant presence within the arena. With these suggestions and our creative team's effort in bringing the colorful branding in place, the arena was unrecognizably vibrant, bringing into picture the festivity of the tournament.

Encrea is proud to mention that after these changes were brought into the arena, all tournaments from that point forward have been using the infrastructure developed by the Ministry, ensuring our concept lives on, through all the different sports events hosted in the arena.

Symbolism

The logo was symbolized with the colors of Maldives (hosting nation for the event) along with a playful trick of negative space showcasing the Table Tennis racket. It comes with no surprise that such a branding should be bold, vibrant and youthful. Keeping that in mind, our team crafted the elements and brand applications to ensure it captures this vision of making the tournament festive, and captivating.

Execution of a festive event

Execution of this brand was emphasized in the players and their game, whilst giving the arena an ambience of brilliant festivity. Hats off to the team at TTAM for the striking execution of the brand concepts presented to them.